Category: ClientLogix CRM blog

ClientLogix – Enterprise CRM & Business Intelligence platform for Investment Management

May 26, 2017 David Gemma
Article by Joan Walker, Managing Director at UNAPEN, Inc.

“It is not the strongest or the most intelligent who will survive but those who can best manage change.”

– Charles Darwin

Change Will Happen

Per the talking heads on the various news channels, the investor class is currently “fat and happy”. Volatility in the market is at 25 year low, the economy is humming and the unemployment rate continues to drop.  If I didn’t know any better, I would think this was August of 2007… life was good and then that pesky recession happened.    How about August of 2001 – my friend Tom said at a barbeque at his house– “It doesn’t get any better than this”.  We lost Tom on 9/11.    And let’s not forget October of 1987 – hopefully some of you who are reading this were born then.  The term Black Friday was coined and Black Monday was resuscitated.  People at the local pub were asking me what it all meant because I had a business suit on.  Each of these dates have something in common – Change. Certainly the change was not all the same:
  • - An economic bubble burst
  • - A group of terrorists attacked the US
  • - Global trading, timing and technology converge in the worst way.
But all of these changes had a significant impact on the market and those who invested in it – from 20% market loss to almost 50% market loss.  If you weren’t alive or working in the industry during some of these times, then hopefully you studied these periods in one of your business classes.  I am going to take a deeper dive into the oldest of these because it accentuates my point about change. 

Industry Growth and the Changing Face of Your Client

In the five-year period leading up to August of 1987, the Dow Jones increased by over 100%, peaking at over 2600.   I know this number sounds quaint by today’s standard but this was the true beginning of the long growth period of the last 3 decades.   There are many factors that contributed to this growth.  I would argue that a little piece of tax legislation called ERISA which was put into place in 1974 was one of the biggest.  Up until that point, pension plans, savings accounts and bonds were what most people used to save for their retirements.  ERISA brought about a seismic shift in who was investing in the stock market.  For the most part pension plans were for unions, executives and very large companies. In 1980 there were roughly 250,000 defined benefit pension plans.  Even though this institutional money was significant in the market, it was nothing compared to what was ahead.  By 1991, pension and retirement funds owned 40% of American common stock but, by 2005 the number of pension plans dropped from 250,000 to 80,000.  This change was coming from retail investment fueled in part by the massive expansion of the Mutual Fund Industry as a global entity. This changed the face of the investor class.  What worked to manage clients in the 80s, 90s, or even the beginning of 2000s is not going to work now or in the future.  My grandmother who passed away in 2003 at the ripe old age of 105 was a teacher so she had a pension, but knew little about its investments.  She just cashed the check.  Imagine if all investors were like my grandmother. 

Changing Demands on Relationship Managers

Depending on your company’s focus, the average relationship manager must keep track of the basics associated to accounts – names, addresses, phone numbers and email addresses of interested parties. But they also need to track anything from birthdays, spouses and kids names, investment objectives, the number of accounts and dollars a particular Financial Advisor has brought to the programs your company offers, and now more than ever, all that is social media.  Let’s face facts – the way and how we communicate is changing, therefore the way a client is managed is changing.

What Should Your CRM Do For Your Company

I believe that the most critical function of a CRM is to help you manage change.  This is where comprehensive CRM comes into play.  When change occurs in the market, and we know that happens often, you need to be prepared and so should your CRM.  

Your CRM:

MUST

  • - Mail Merge for Email blasts or old fashion letters
  • - Note your Emails
  • - Schedule your Meetings
  • - Document your phone calls
 
Joan Walker, David Gemma, UNAPEN, CRM, client relationship management, customer relationship Management, Change Risk Management, asset managers, asset managers in Financial Services, Wrap managers, SMA managers, Financial Advisors, ClientLogix, ClientLogix CRM, CRM for Fund sales

SHOULD

  • - Determine which clients and accounts will be most impacted by change to get that email or letter
  • - Track who hasn't gotten an email
  • - Establish your opportunities, next steps and potential revenue
  • - Inform you of holdings and investment trending at the individual and firm level so that you are prepared for that phone call even when it is unexpected.
 
In this ever-changing financial world, CRMs are no longer a “nice to have” but rather a necessity.  Don’t settle for anything less than exactly what your company needs.  On that note, let me close with another wonderful quote.

“Change or die” – Alan Deutschman   

About UNAPEN

Every asset management firm has a different value proposition, otherwise there would be only one asset manager. Most CRM vendors want you to adapt to their system, which seems arrogant to us.  Here at UNAPEN, we have a staff of industry experts that recognizes the unique value that you provide to your clients and helps adapt and integrate our ClientLogix CRM with not only the information from your core systems, but also with the way you do business. ClientLogix is flexible enough to accommodate how you work as a team, and prioritizes your actions to optimize your success and your clients’ satisfaction. Don’t spend time trying to figure out where information is or what to do next, that’s what computers are for… ClientLogix proactively pushes information to Compliance, Operations, Portfolio Managers, Executives, Sales and Marketing teams to make them work as a cohesive team. Experience the difference ClientLogix can make in bringing your firm to the next tier of growth and success.  

May 3, 2017 David Gemma
ClientLogix, ClientLogix CRM, UNAPEN, Infor CRM, Infor, CRM, Wealth Management CRM, Family Office CRM, Asset Management CRM, Investment Management CRM

CRM Solutions Challenged by Complex Wrap/SMA Relationships

HNWI & Institutional vs. Wrap/SMA

CRM solutions for investment management have mainly focused on High Net Worth Individual (HNWI) and Institutional clients, but firms running Wrap/SMA business are stuck trying to shoe-horn their relationships with sponsors, branches and FA’s into a relationship structure that doesn’t really fit.

What’s worse is when I hear the exasperation of Wrap/SMA managers that have been searching for a CRM solution. First they have to explain their business to the CRM vendor, then they to go into a demo and find out that they are looking at a HNWI system that comes with only promises that it can be adapted to handle Wrap/SMA relationships.

Let's Take a Trip

How do your wholesalers currently plan a trip?
  • Do they know how much business in each strategy has been gained or lost in the past quarter or year for a specific branch or FA?
  • Are they aware of which FA’s in each branch are trending up or down, and which are not doing any business with them at all?
  • How much more business could they create if they had this information at their fingertips?

Stop wasting time and money chasing information and trying to figure out what’s happening with your products and distribution channels. It’s a complex business and a tool that’s fit-to-task will provide insight into where you are successful and where you need to focus within an intricate web of products, sponsors, branch offices and financial advisors.

CRM Built for Wrap/SMA

It’s a great feeling when you show up with a product like ClientLogix CRM and these same managers breathe a sigh of relief and say “Finally, someone who knows our business and has the relationships that we need as part of their standard demo!”

And with pre-built data connectors into major portfolio accounting systems along with the flexibility to adapt to the highly variable data formats from sponsor platforms, business trends/flows and relationships that used to be nebulous are now clearly visible.

Providing this type of insight for both management and wholesalers can make a significant difference in the success of your firm.

ONE SOLUTION FOR INSTITUTIONAL ASSET MANAGERS, PRIVATE WEALTH MANAGERS & FAMILY OFFICES

April 5, 2017 David Gemma

CRM for Investment Advisors, Wealth Mgrs, & Family Offices

Grow Assets, Not Overhead

New eBook | Read it now ›

Better Client Service for More Clients with the Same Staff

15 years of providing CRM solutions integrated with Portfolio Accounting & Trading systems has taught us a lot of valuable lessons, interesting that many lessons are industry-independent… it’s all about understanding the culture and optimizing the operational workflow within the firm that tends to drive user adoption, and ultimately, efficiency and value.

As you consider a CRM solution, it’s important to ask a key question: Are you on the right path to CRM success?

To get your copy of Make CRM stick: Eight ways to increase CRM adoption in your organization, click here.

 

January 24, 2017 David Gemma

Press Release

Ontario, California – January 23, 2017 – Laser App Software, the premier provider of forms automation and management software for the securities and insurance industries, has announced their newest integration with UNAPEN, Inc., a provider of services, solutions and products for asset managers involved with Private Client, Institutional and Wrap/SMA business.

 

UNAPEN, Inc. provides CRM and other extensive business solutions to financial firms with a focus on those serving ultra-high net worth individuals. Their ClientLogix™ solution helps different groups within an organization work cohesively, keep on task, avoid errors and provide a higher level of client service. Choosing to integrate with Laser App was motivated by the objective to further advance client work flow by offering the most up to date e-forms library in the industry. Following a short installment period, UNAPEN began offering both Laser App’s desktop and cloud software solutions, Laser App Enterprise 11 and Laser App Anywhere, to clients. Delivering both desktop and cloud software solutions opens the door for more customers by eliminating any and all user limitations.

 

“Integrating with Laser App was a natural next step for us,” said David Gemma, CMO and Managing Director at UNAPEN. “We recently celebrated our 25th year in business. We have reached this point by listening to our clients and valuing their feedback. Laser App was a demand from our clients that we could not ignore and it has received a very positive response from all users.”

 

UNAPEN’s long history has seen it move through several economic cycles and thrive through each one by being responsive and nimble. The Meriden, Connecticut-based company found that turning to Laser App offered its clients a substantially more efficient work flow system.  New demands are constantly arising for asset managers, and the solutions offered by Laser App enable UNAPEN clients to maximize technology utilization.

 

“Working with UNAPEN gave us the opportunity to work with a leader in the industry,” said Robert Powell, Vice President of Sales & Marketing at Laser App Software. “Our mission is to provide solutions that are resourceful to our clients across the financial services industry. Integrating with a new company means reaching new users who will benefit from our products.”

 

Laser App Software is used throughout the financial community as an efficient and simple work method solution. Laser App Enterprise is an installed solution that provides advisors with the ability to process electronic forms quickly. Laser App Anywhere operates with modern browsers on a variety of devices, offering a new level of convenience to the mobile financial advisor. UNAPEN Inc. chose to integrate both Laser App Enterprise and Laser App Anywhere simultaneously, a feat indicative of its impressive stature among solution providers.

 

-END-

 

About Laser App Software

Laser App Software creates advisor friendly solutions that combine state‐of‐the‐art forms-filling technology with a massive library of industry related forms. Forms are maintained by Laser App so representatives can focus on their clients, rather than filling out paperwork. Founded in 1995 by financial advisor Ed Beggs, Laser App has pioneered forms-filling in the financial services industry. For more information on Laser App, visit http://www.laserapp.com.

 

About UNAPEN

Since 1991, UNAPEN, Inc. has provided services, solutions and products tailored for asset managers involved with Private Client, Institutional and Wrap/SMA business. UNAPEN is comprised of seasoned professionals whose expertise in the securities industry uniquely positions them to advise clients on the value of technology. Our goal is to streamline operations and workflow, centralize data, and automate highly complex manual tasks to make your firm more successful and competitive. As a service provider and partner in your success, UNAPEN provides a unique skill set comprised of in-depth business knowledge specific to asset management, combined with unparalleled technological expertise and service delivery capability. For more information about UNAPEN, visit: http://unapen.com/.

 

About ClientLogix™

ClientLogix™ is the Premier Enterprise CRM & Mobile solution for Investment Advisors, Wealth Managers and Family Offices - built on the Infor CRM platform. This solution helps people from different business units around the firm to work cohesively, prevent tasks from slipping through the cracks, avoid errors and provide a higher level of client service. Combine that with automated Compliance monitoring of all key data and your firm will evolve from being completely reactionary to actually having some foresight that can help to drive asset growth while avoiding Compliance and Client Relationship issues.

 

Media Contact

Aspectus

Matthew Sheahan

o: 646-681-6599, m: 917-647-3242

laserapp@aspectuspr.com

 

October 5, 2016 David Gemma

HELPING ASSET MANAGEMENT FIRMS GROW AND COMPETE

In celebrating 25 years of working with institutional asset managers, wealth managers, hedge funds, fund of funds and family offices, we’ve encountered the entire spectrum of data maturity in these firms. It’s easiest to place these firms into 3 categories of data maturity that reflect how they process data and the level of automation they use to gain an edge against their peers:

Hindsight

These firms typically do a lot of manual manipulation of data and the knowledge that they glean from their data is all about looking in the rear view mirror to figure out what happened.

Insight

At this stage, firms have implemented solutions that automate data bridges/integrations between core systems and aggregate data so they can go looking for information that is current and report on it for further evaluation.

Foresight

These are the firms that are growing both their client base and margins simultaneously because they can service more clients without adding to staff.  Their information is automatically processed, parceled and proactively delivered to its target (individuals and teams) and the data content is matched with the role of the target or business unit.  No one is searching for data, instead, valuable information is created and sent to them:

  • - Compliance Officers are notified of exceptions, outliers and drift that is or may be cause for concern,
  • - Operations receives critical data elements necessary for portfolio setup and maintenance,
  • - Client Service knows who’s calling and has the client record on their screen before they even answer an inbound call, and are reminded of upcoming and pending tasks
  • - Portfolio Managers and Traders are in tune with the prioritization of what needs to happen when, and in which portfolio
  • - Sales and Marketing are inextricably linked so that Sales success and failure helps refine and improve Marketing efforts in a heuristic feedback loop.
  • - CEO/CFO/COO can see trends in growth of specific portfolio strategies and funds, most profitable distribution channels, intermediaries and referrals sources, and perhaps more importantly areas that are untapped or declining.

Some advisory firms zoom through these phases but most get stuck within the first two. 

UNAPEN will continue to help firms evolve in order to be more competitive and profitable than their peers.

ONE SOLUTION FOR INSTITUTIONAL ASSET MANAGERS, PRIVATE WEALTH MANAGERS & FAMILY OFFICES

September 13, 2016 David Gemma

Article by Joan Walker, Managing Director at UNAPEN, Inc.

See Part 1 here: What Can RIAs Expect from a System Conversion – Part 1

See Part 2 here: What Can RIAs Expect from a System Conversion – Part 2

See Part 3 here: What Can RIAs Expect from a System Conversion – Part 3

When last we left off, you thought that there would be smooth sailing since communication was firmly established. Now comes the fun part, bringing it all together.

A Unified Vision

The vision that was created by the two project teams needs to be shared with the entire company. Most of the time this comes during implementation weekend and the weeks that follow. This is where you will find out if right people were involved in the project, were they empowered for success and did they communicate effectively. Another question that will be answered is – did the project and timeline take into consideration all the needs of all people who will use the system. The answer will be no.
After any implementation, there will be tweaks. (more…)

May 24, 2016 David Gemma

Infor Customer and Marketing Management

Make CRM stick

New eBook | Read it now ›

8 Ways to Increase CRM Adoption in Your Organization

A survey of sales and marketing professionals revealed that even though most are required to use CRM, 79% just “check the box” to satisfy their bosses.* This lack of adoption indicates that making CRM stick takes more than just buying software and throwing it at your employees.

As you consider a CRM solution, it’s important to ask a key question: Are you on the right path to CRM success?

Before you make your decision, read the eBook, Make CRM stick—Eight ways to increase CRM adoption in your organization.

In this eBook, we share eight key points you need to consider for CRM success.

To get your copy of Make CRM stick: Eight ways to increase CRM adoption in your organization, click here.

 

January 28, 2016 David Gemma

6 Steps to Ensuring a Culture of Compliance

Over the past 15 years of providing enterprise CRM solutions to Investment Advisory firms, it was always the Chief Compliance Officers that were the most excited about a new CRM solution.

Step 4 in the following article, Breaking Down Silos, explains exactly why:

       1) Fostering collaboration between business units,

       2) Consolidating data from across the firm into a centralized portal to identify key trends & constantly monitor & proactively alert Compliance Officers of (potential) issues.

Automating Compliance Monitoring

There is just too much information for a CCO to sift through manually.  The right CRM helps people from different business units around the firm to work cohesively, prevent tasks from slipping through the cracks, avoid errors and provide a higher level of client service.

Combine that with automated Compliance monitoring of all key data and your firm will evolve from being completely reactionary to actually having some foresight that can help to avoid Compliance and Client Relationship issues.

David Gemma is a Managing Director and CMO at UNAPEN, Inc. (What’s a UNAPEN?)

Connect with David on Google+

 

 

 

December 15, 2015 David Gemma

Infor CRM takes a top spot based upon analysts evaluation of rankings, features and tools.

 

Newly released SelectHub Leaderboard ranks top CRM systems across 20 key user and business requirements.  One area that sets Infor CRM apart from others is the focus on pre-building the business logic for specific micro-vertical markets.

 

ClientLogix CRM is the premier adaptation of the Infor CRM platform for Financial Services, providing an enterprise-grade solution that simplifies the daily challenges of Investment Advisors, Wealth Managers, Family Offices, Private Equity, Hedge Funds & Fund of Funds.

 

David Gemma is a Managing Director and CMO at UNAPEN, Inc. (What’s a UNAPEN?)

Connect with David on Google+

 

 

August 27, 2015 David Gemma

Article by Joan Walker, Managing Director at UNAPEN, Inc.

See Part 1 here: What Can RIAs Expect from a System Conversion – Part 1

See Part 2 here: What Can RIAs Expect from a System Conversion – Part 2

When last we left off, I had posed the question “What is the top priority of any relationship?” Have you ever been to a company workshop? Have you ever been to a team building exercise? Have you ever watched Dr. Phil? The answer is COMMUNICATION! Without it your company will be dead in the water.

Communication Breakdown

When I started in my first job that dealt with technology, I was an EDP Liaison. For those of you who were born after the first woman ran for Vice President (and no it was not Sarah Palin) EDP means Electronic Data Processing. The job entailed determining how our clients were going to post data to the system we used to process mutual funds. Our clients were broker dealers and each had their way of extracting data out of their system for my company to use.

I was also in charge of dealing with the vendor who supplied our system. At the time I thought it would be easy since I was hired from that vendor, but it proved to be more difficult that I had anticipated. (more…)

June 30, 2015 David Gemma

Article by Joan Walker, Managing Director at UNAPEN, Inc.

See Part 1 here: What Can RIAs Expect from a System Conversion – Part 1

When we last left off, we had determined that signing a contract is the beginning of the process, not the end.  We also learned our first lesson – your firm needs to have knowledgeable and empowered people as part of the conversion project team, but what does this mean?  Many times a project team ends up looking like this:

(more…)

April 30, 2015 David Gemma

Article by Joan Walker, Managing Director at UNAPEN, Inc.

Your wealth management firm has just spent months looking into new systems, narrowing the field of options, negotiating terms and agreements and finally you are at the end of the process. You have chosen a new system! Congratulations, you’re done, you can leave it in the vendor’s hands to bring in the new system and all will be right with the world. WRONG – this is only the beginning, let’s see why. (more…)

October 2, 2014 David Gemma

CRM Vendor Research Report

Nucleus Research just released their Technology Value Matrix Second Half 2014: CRM industry research report in which Infor CRM moves to a top spot in their Matrix Leaders quadrant with the acquisition of Saleslogix (now renamed Infor CRM) and because of its major investment in redesigning the user interface – referred to by Infor as UX or user experience – to increase adoption and usability. (more…)

September 2, 2014 David Gemma

Infor Acquisition of Saleslogix

Saleslogix is moving into a new and significant phase of product evolution with the announcement that Infor is acquiring the product and its 100 or so employees from Swiftpage.  The reason that I am writing about this is because Saleslogix is the foundation for the UNAPEN ClientLogix CRM and Business Intelligence solution which specifically tailors Saleslogix for investment management.

When Swiftpage acquired Saleslogix, they focused their efforts on successfully enhancing the HTML5 mobile and web clients.  Infor, the third largest private technology company in the world, has announced that they intend to apply their sizeable resources to enhance Saleslogix with an industry-specific focus.  They will rename Saleslogix to Infor CRM as it takes a prominent position within the Inform enterprise product suite. (more…)

May 15, 2014 David Gemma

Saleslogix is the CRM foundation that makes the ClientLogix CRM & Business Intelligence solution for wealth management possible!

ClientLogix blends the Saleslogix CRM data with portfolio accounting(Advent Axys® and APX®, SchwabPT PortfolioCenter®, SS&C Portia®, SunGard Asset Arena®, Fiserv/CheckFree APL®  etc.), billing, trading(Advent Moxy®) and other key systems to create an enterprise solution specifically for financial services, brought to you by UNAPEN. (more…)

May 13, 2014 David Gemma

All are welcome to sign up here http://tiny.cc/ucctfx for the Xbar webinar on  May 19 at 3pm est.

Announcing the best in CRM for Investment/Wealth Management – now extended inside Outlook!

ClientLogix™ CRM – the enterprise CRM solution for progressive investment and wealth management firms who are striving for greater operational efficiency and client service – is now inside Microsoft Outlook. The new Xbar from Saleslogix instantly displays key information, activities and opportunities for that contact stored in ClientLogix.

ClientLogix – CRM & Business Intelligence

ClientLogix blends the Saleslogix CRM data with portfolio accounting(Advent Axys® and APX®, SchwabPT PortfolioCenter®, SS&C Portia®, SunGard Asset Arena®, Fiserv/CheckFree APL®  etc.), billing, trading(Advent Moxy®) and other key systems to create an enterprise solution specifically for financial services. (more…)

August 15, 2013 Robert Harriss No comments exist

Rollout of ClientLogix 5.0

The release of ClientLogix 5.0 powered by latest  8.0 version of Saleslogix has been very exciting and well received by new clients as well as those existing asset managers that have begun upgrading. As Application Services Manager, I am directly responsible for overseeing, implementing and enhancing the ClientLogix product to not only service the Investment Industry but also take full advantage of the core benefits that the underlying Saleslogix platform has to offer.  

Hybrid Implementation – LAN, Web & Mobile

Over the past year, Swiftpage has heavily focused efforts on bringing the Saleslogix Web and Mobile platforms to the next level, allowing users more options than ever to access data in real time – from anywhere at any time. 

In turn, ClientLogix is rewarding users with (more…)

May 10, 2013 Joan Walker No comments exist

Having spent the last ten years of my life working on implementing Client Relationship Management systems for Registered Investment Advisors, I can say there is no one answer, no cookie cutter approach, no silver bullet to the question “What makes a successful CRM Implementation”.  There are, however, consistent components that drive successful user adoption:

 Know Your Business Needs

The most critical aspect of any CRM implementation is to determine (more…)

July 23, 2012 David Gemma 1 comment

Sage SalesLogix Ranks High

2 weeks ago Forrester Research, Inc. released a report for Q3 2012 that evaluated the top CRM suites for midsize organizations and described it as “The 18 Providers That Matter Most And How They Stack Up“ .  They used 400 product feature, platform and market presence criteria to asses each solution and then ranked them.

ClientLogix Built on CRM Leader – SalesLogix

Eight CRM software products earned Forrester’s “leader” status.  One of these CRM leaders was Sage SalesLogix, the foundation for the UNAPEN ClientLogix product.  Forrester’s high level explanation for giving leader status to SalesLogix was that “Sage SalesLogix is proven and user friendly”. (more…)

July 9, 2012 David Gemma No comments exist

HNWI & Institutional vs. Wrap/SMA

CRM solutions for investment management have mainly focused on High Net Worth Individual (HNWI) and Institutional clients, but firms running Wrap/SMA business are stuck trying to shoe-horn their relationships with sponsors, branches and FA’s into a relationship structure that doesn’t really fit.  What’s worse is when I hear the exasperation of Wrap/SMA managers that have been searching for a CRM solution.  First they have to explain their business to the CRM vendor, then they to go into a demo and find out that they are looking at a HNWI system that comes with only promises that it can be adapted to handle Wrap/SMA relationships.

CRM built for Wrap/SMA

It’s a great feeling when you (more…)

July 2, 2012 David Gemma No comments exist

 Client Service is the Key!

Consider this common client service scenario:

  • A wealthy client calls with questions about her portfolio.
  • Your staff member, Thomas, hasn’t spoken directly with this client previously.
  • ClientLogix CRM pulls up the client record for Thomas before he even answers the phone .
  • He immediately has access to her entire portfolio as well as notes from previous conversations and written correspondence at his fingertips.
  • Thomas is able to handle the client’s inquiry efficiently and knowledgeably because he is able to provide the requested information immediately over the phone instead of having to call her back after searching through 5 different systems and a network directory.
  • In addition, Thomas (more…)
January 24, 2012 UPAdmin

ClientLogix™: A Central Element

Wallingford, CT: UNAPEN’s ClientLogix CRM integrates client service and sales activities as part of the new overall technology strategy at The Washington Trust Company. Click here to read about Elite 8 honoree Barbara Perino—SVP of operations and technology—and her work to overhaul legacy systems and build a powerful infrastructure to support the bank’s growth strategies.

 

Unlock The Potential!

Call UNAPEN, Inc. Today
203.269.6111
Email

January 20, 2012 UPAdmin

 UNAPEN is Offering Discounts on Upgrades from Basic Contact Management

 
UNAPEN, Inc. is offering discounts on upgrades from basic contact management systems such as Act®, Qube®, Goldmine®, Outlook® or Excel® to its enterprise client relationship management (CRM) system—ClientLogix™. UNAPEN’s ClientLogix CRM system facilitates asset growth and client acquisition, helping you work smarter and more efficiently instead of falling victim to an overload of information. As your firm grows, or gears up for growth, it is important to be able to handle all the new client information. Upgrading from basic contact management to a full CRM system specifically designed for investment management is instrumental to your continued success because it allows you to manage the complete client and portfolio lifecycle.

ClientLogix, built on the world renowned Swiftpage Saleslogix®, tailors your CRM for the financial services industry by integrating your portfolio accounting system and other critical information with your clients’ demographics and communications history. This allows you to have a truly holistic view of your clients’ relationships and their portfolios—in a single, unified application. No longer do you have to ask IT to run several reports when you need a single piece of information. You can be proactively notified about critical information or simply look up what you need in ClientLogix, allowing you to quickly answer questions over the phone or find all of the necessary information to send an informed email or letter to your client in a timely manner.

Call (203) 269-6111 or Email today to see how valuable ClientLogix will be to your firm with its ability to offer you insight-not just hindsight-into your business, your clients and their assets.

About UNAPEN

UNAPEN, founded in 1991, is a nationally recognized software development firm that provides solutions tailored for wealth managers & family offices, bank & trusts, and Institutional managers. UNAPEN’s technology and financial services experts specialize in streamlining operations and workflow across organizations to help your business grow assets, minimize overhead and provide you a strategic competitive edge over other firms. UNAPEN offers CRM and automated client reporting software, managed IT services, business continuity, custom development, systems integration and strategic consulting.

 

Unlock The Potential!

Call UNAPEN, Inc. Today
203.269.6111
Email