Tag: Marketing

October 5, 2016 David Gemma


In celebrating 25 years of working with institutional asset managers, wealth managers, hedge funds, fund of funds and family offices, we’ve encountered the entire spectrum of data maturity in these firms. It’s easiest to place these firms into 3 categories of data maturity that reflect how they process data and the level of automation they use to gain an edge against their peers:


These firms typically do a lot of manual manipulation of data and the knowledge that they glean from their data is all about looking in the rear view mirror to figure out what happened.


At this stage, firms have implemented solutions that automate data bridges/integrations between core systems and aggregate data so they can go looking for information that is current and report on it for further evaluation.


These are the firms that are growing both their client base and margins simultaneously because they can service more clients without adding to staff.  Their information is automatically processed, parceled and proactively delivered to its target (individuals and teams) and the data content is matched with the role of the target or business unit.  No one is searching for data, instead, valuable information is created and sent to them:

  • - Compliance Officers are notified of exceptions, outliers and drift that is or may be cause for concern,
  • - Operations receives critical data elements necessary for portfolio setup and maintenance,
  • - Client Service knows who’s calling and has the client record on their screen before they even answer an inbound call, and are reminded of upcoming and pending tasks
  • - Portfolio Managers and Traders are in tune with the prioritization of what needs to happen when, and in which portfolio
  • - Sales and Marketing are inextricably linked so that Sales success and failure helps refine and improve Marketing efforts in a heuristic feedback loop.
  • - CEO/CFO/COO can see trends in growth of specific portfolio strategies and funds, most profitable distribution channels, intermediaries and referrals sources, and perhaps more importantly areas that are untapped or declining.

Some advisory firms zoom through these phases but most get stuck within the first two. 

UNAPEN will continue to help firms evolve in order to be more competitive and profitable than their peers.


March 25, 2009 David Gemma No comments exist

  ClientLogix™ — Asset Gathering and Retention Tool for the SMA and RIA Communities

Wallingford, CT: March 25, 2009—UNAPEN, Inc. is proud to announce the general release of ClientLogix™ 4.0, a coordinated business intelligence portal and client relationship management solution tailored for financial services. “Advisors using ClientLogix™ are poised to not only weather the current market turmoil with higher client retention rates, but also are aggressively acquiring new clients because they are able to provide superior client service and relationship management with less effort,” says David Gemma, Principal and co-founder of UNAPEN.

ClientLogix™ is a best-of-breed solution that combines the might of Sage Software’s world-renowned SalesLogix CRM 7.5 platform with UNAPEN’s extensive expertise in integrating portfolio accounting, partnership accounting, compliance, trading, billing, performance attribution and document management systems. The result is a central foundation upon which to grow an asset management firm with higher operational efficiency, increasing margins, controlled overhead and a more satisfied clientele.

RIA’s typically have a contact or relationship management system that provides a limited amount of fairly static and isolated data. These firms are likely to encounter significant client attrition rates as these systems fail to keep pace with the increased needs of institutional and high net worth clients. Mr. Gemma adds, “Our clients enjoy a significant strategic advantage because ClientLogix™ has helped them evolve to the point where they can easily access and manage holistic wealth management information in one unified application instead of four or five different applications.”

The new functionality in version 4.0 enhances the benefits to executive management, compliance officers, traders, portfolio managers, sales, marketing and operations personnel, with the added ability to quickly personalize the way information is organized and processes are defined to benefit each specific job function in an asset management firm.

  About UNAPEN, Inc.

UNAPEN, founded in 1991, is a nationally recognized software development firm that provides solutions tailored for wealth managers & family offices, bank & trusts, and Institutional managers. UNAPEN’s technology and financial services experts specialize in streamlining operations and workflow across organizations to help your business grow assets, minimize overhead and provide you a strategic competitive edge over other firms. UNAPEN offers business intelligence solutions and automated client reporting software, managed IT services, business continuity, custom development, systems integration and strategic consulting. For more information, visit http://www.unapen.com/ or call (203) 269-6111.